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audience reception

Nollywood’s digital transition and the global reception of value- oriented narratives

This study explored how Nollywood’s value-oriented narratives are reconfigured and interpreted in the age of digital streaming. Focusing on a purposive sample of eight films released between 2020 and 2024 on platforms such as Netflix and iROKOtv, the research examined how moral storytelling was shaped by platform mediation and how it was received by audiences within Nigeria and across the diaspora.

Name of Author(s)
Onyeka Izuora
audience reception
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