Examining the influence of exchange between artiste and society: a case study of Falz the Bahd Guy’s music

This research examines the influence of exchange between Falz the Bahd Guy and his fans in the Nigerian society. Through focus group discussions and analysis of the findings, the study explores how Falz's music frames social issues and influences audience perceptions and actions. The research reveals that Falz's music effectively addresses significant social issues prevalent in Nigerian society, including religious and political corruption, inequality, gender roles, leadership incompetence, and other societal vices. Participants offered diverse interpretations of his music, reflecting the subjective nature of art and the varied perspectives of the audience. The study highlights the empowering impact of Falz's music, as it inspires some individuals to engage in social activism and initiate change. However, societal response to his music is mixed, with both praise and criticism from different people based on individual ideological leanings. Participants recognised the influence of societal factors, such as the political climate, economic reality, and the prevalent social movements on the themes and messages conveyed in Falz's songs. Based on the findings, recommendations are made to encourage continued social commentary in music, foster dialogue and critical engagement, support artists' freedom of expression, enhance media literacy, promote collaborations, and invest in music education and mentorship programs. Ultimately, this study provides valuable insights into the intricate interplay between Falz's artistic expression and the Nigerian society, illuminating the transformative potential of music as a catalyst for societal reflection and transformation